Effective Email Marketing is Easy

Email is the distribution system of the Internet and it is easy and inexpensive to use.  Whether it is utilized to find new clients or communicate with your current clients; if done effectively it can help grow your bottom line. 

When creating an email keep in mind the importance of creating value for your reader. Steer clear of over-selling your services otherwise your email will be relegated to the spam file. Give your reader relevant information that strikes an emotional accord with them. Also make your headlines powerful to draw your potential reader into your email. Once again relevancy is important, as well as a headline that is news worthy and stokes the reader's curiosity. Remember to keep the headline short, personable and actionable.

Be sure to use a targeted list that is segmented. This way your relevant and engaging message will go to the people who want to read it. If not, you will have many people searching for the unsubscribe link.

One last item is frequency; once a month, once a week? It depends on your audience. You don't want to over send communication to your list because it can be construed as spam.

A third party supplier can help you with customizing an email that will get results. Just remember to target, segment and make it relevant. Happy emailing!

The Importance of Email Relevancy or I'm Not a "Belieber"

Everyday inboxes around the world are filled with messages that brands want you to see. There are not enough hours in the day to read all of them. So what do you do? You read the ones with relevant messaging.

Relevance is a simple concept. Send me messages I want to read and I'll read them. Case in point; iTunes. After using their services for many years you'd think they know better than to send me messages about performers like Justin Bieber. It leaves me shaking my head. I am not a "Belieber," never have been and never will be; especially after the negative press he has been getting lately. iTunes is not listening to their customer. Kind of ironic isn't it? Makes you want to grab your mouse and find that unsubscribe link as soon as possible.

Behavioral email marketing can fix this.  Brands can use an automated email system that collects data from purchases and interests to target specific campaigns to a specific person. Tracking behavior and providing a relevant message to the email recipient will do a lot for those overcrowded inboxes. Thus driving more orders/revenue. The key here is to know what the customer wants and deliver it to them. This leads to more relevant emails arriving in your customer's in box and keeping them away from the dreaded unsubscribe link. Brand synergy at its best.

The more relevant the email the more effective it will be. Relevance is key and helps translate to a better customer relationship and the brand's opportunity to improve on ROI. Remember, the more relevant the message, the more likely the customer will buy. People who receive irrelevant content will either delete the message unread or click unsubscribe; and brands don't want that.