Email is the distribution system of the Internet and it is
easy and inexpensive to use. Whether it
is utilized to find new clients or communicate with your current clients; if
done effectively it can help grow your bottom line.
When creating an email keep in mind the importance of
creating value for your reader. Steer clear of over-selling your services
otherwise your email will be relegated to the spam file. Give your reader relevant
information that strikes an emotional accord with them. Also make your
headlines powerful to draw your potential reader into your email. Once again
relevancy is important, as well as a headline that is news worthy and stokes
the reader's curiosity. Remember to keep the headline short, personable and
actionable.
Be sure to use a targeted list that is segmented. This way
your relevant and engaging message will go to the people who want to read it.
If not, you will have many people searching for the unsubscribe link.
One last item is frequency; once a month, once a week? It
depends on your audience. You don't want to over send communication to your
list because it can be construed as spam.
A third party supplier can help you with customizing an
email that will get results. Just remember to target, segment and make it
relevant. Happy emailing!
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