Press releases can be distributed to thousands of news
websites and reporters via a "news wire." My recommendation would be
PRWeb. Your press release will be picked up by various news agencies which
results in passive distribution.
It is important that your press release be news-worthy and
interesting. Some examples would be a free educational webinar, attendance at
an industry trade show, a new product launch or a staff member appointment or achievement.
Another area to consider is community contribution and teaming up with a local
or national non-profit.
When writing your press release be sure to write an
attention-grabbing, accurate headline and include the most important details in
the first paragraph. Reporters are over-worked and may only scan your release.
Be sure to include numbers if applicable to support any claims and watch your
spelling and grammar. Include a quote from a company executive or spokesperson
to lend a human voice and remember to add contact information and a link to
your website.
Press releases are an important element that should not be
overlooked in search engine marketing.
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