During the website development process keep search engine ranking in mind. It is important to incorporate appropriate
triggers on your site, i.e. calls to action, lead capturing tools, online
forms, professionally written content and customer engagement features such as
blogs and social media integration.
Be sure to establish social media goals and
articulate how they will align with your overall brand, marketing and public
relations goals. Will this include content development such as blog posts, case
studies, white papers, webinars, etc.? You need to decide what will drive prospects
to your sales funnel. If you choose to go this route you will need to pay
attention to SEO keywords to improve your search engine rankings. Your website
will be raising brand awareness to increase brand recognition and online
influence. Thus creating loyal website visitors and boosting community
awareness and engagement.
Lastly, creating metrics to measure the goals by tracking
URL shares, clicks and conversions that move through the various social media
sites (e.g. Facebook, Twitter, Pinterest and YouTube) to your website is very
important. It will drive brand awareness and increase prospects.
So while you are developing your new website remember search
engine ranking. It is vital to the success of your company and brand.
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