Thursday, May 29, 2014

Case Studies - An Added Benefit to Marketing and Sales

Case studies are a wonderful way to help new clients and prospects see that you have worked on projects similar to their needs. It also demonstrates your knowledge of your client/prospect's business and establishes your reputation as a problem solver.

Case studies are made up of three parts:
  1.  A situation or problem
  2. Solution
  3. Outcome and Results

They establish your reputation as a problem solver, are a powerful advertisement and are extremely cost-effective. Another added benefit is that it establishes your company as a thought-leader and can help increase your mailing list when shared through various social media outlets.

Here is a sample of a case study that I have done.



If you need help creating case studies for your business contact me today at mschemetow@gmail.com.